Marketing Plan Gantt Chart Template

Marketing Plan Template

This marketing plan Gantt chart runs one quarter of marketing for a small team in about 13 weeks: goals, audience and offer, a content calendar, the landing page and email sequence, two campaign waves, a mid-quarter check, and a review that sets up next quarter. Every task is linked to the one it waits on, so when the landing page runs late, you see the new campaign start the day it slips. It opens in your browser with no account needed.

15 tasks · 4 phases · about 3 months

What's in this template

Phase	Task	Length	Depends on	Who
Goals and plan	Review last quarter and set goals	7 days	-	Owner, Marketing
Goals and plan	Define the audience, message, and offer	7 days	Review last quarter and set goals	Marketing, Owner
Goals and plan	Build the content calendar	4 days	Define the audience, message, and offer	Marketing
Build the assets	Design the landing page	7 days	Define the audience, message, and offer	Design
Build the assets	Build and test the landing page	7 days	Design the landing page	Design, Marketing
Build the assets	Write the email sequence	10 days	Build the content calendar	Marketing
Build the assets	Design social posts and ad creative	10 days	Build the content calendar	Design
Build the assets	Write the longer content pieces	3 weeks	Build the content calendar	Marketing
Build the assets	Line up a partner for a webinar or co-promotion	3 weeks	Define the audience, message, and offer	Owner
Run the campaign	Wave 1: email sequence and social posts	3 weeks	Build and test the landing page, Write the email sequence, Design social posts and ad creative	Marketing
Run the campaign	Run a small paid ad test	2 weeks	Build and test the landing page, Design social posts and ad creative	Marketing
Run the campaign	Mid-quarter check against goals	2 days	Wave 1: email sequence and social posts, Run a small paid ad test	Owner, Marketing
Run the campaign	Wave 2: partner webinar and more of what worked	4 weeks	Mid-quarter check against goals, Write the longer content pieces, Line up a partner for a webinar or co-promotion	Marketing, Design
Review and next quarter	Measure results against goals	5 days	Wave 2: partner webinar and more of what worked	Marketing
Review and next quarter	Quarter review and next quarter's plan	5 days	Measure results against goals	Owner, Marketing, Design

What a realistic marketing plan timeline looks like

A quarter is about 13 weeks, and this marketing plan Gantt chart uses all of them. The first four weeks set goals and build what the campaign needs. The campaign runs from week 5 into week 12, and the last week and a half goes to results and next quarter's plan.

Weeks 1 and 2 are for deciding: last quarter's numbers, one or two goals, who you're talking to, and what you're offering them. The landing page, email sequence, and social and ad creative get built in weeks 3 and 4, so wave 1 starts on the Monday of week 5. The longer content pieces keep going through week 6 and feed wave 2.

A two-day check at the start of week 8 compares early numbers with the goals. Wave 2 then runs four weeks with a partner webinar and more of whatever worked in wave 1. To keep everyone on one plan, share the chart instead of a status report.

How to adapt this marketing plan to your quarter

Delete the channels you won't use; stretch a bar and the linked tasks move later with it. With no ad budget this quarter, delete the paid test, and the mid-quarter check waits only on wave 1. If no partner is lined up, rename that task for a local event, a guest post, or a newsletter swap, or delete it.

If one person does all the marketing, reassign the Design tasks to Marketing and look at weeks 3 and 4, where the email sequence, the content pieces, and the creative run side by side. Stretching the email and creative bars pushes wave 1 later, so you see what it costs before you commit to it.

If the quarter is built around one launch, start from the product launch template and add the campaign waves after launch day. For a steady quarter with no launch, this template fits as it is: drag the first task to your quarter's first Monday and the linked dates move later with it.

Make it yours

Drag the first task to your real start date and everything linked to it moves along. Rename the roles to your people, then export a PNG, PDF, or SVG when you need to share it. No template fits? Start from a blank plan with the project schedule maker. Saving to the cloud starts at Pro; sharing with teammates is on Team and Business.

Frequently asked questions

How long does a quarterly marketing plan take?

A full quarter, about 13 weeks. Planning and building take roughly the first month, and the campaign fills most of the rest. The template spends two weeks on goals and message, two building the assets, just over seven weeks of campaign in two waves, then a week and a half for results and next quarter's plan.

What should a quarterly marketing plan include?

At minimum: one or two goals with numbers, the audience and the offer, the two or three channels you'll use, the assets each channel needs, a date for each campaign, and a point mid-quarter to check the numbers and adjust. This template has each of those as a task, linked in the order the work happens.

Do I need an account to use this marketing plan template?

No. The template opens in your browser with no account needed, and you can edit it and export a PNG, PDF, SVG, or CSV. Saving to the cloud and opening the plan from any browser starts at Pro, which is $3.99 a month for one person. See pricing for the details.